ODM: private label in weeks
With ODM you select from ready-to-run formulas, stock colors and packaging, then brand them as your own. At Lonyard this means a unified MOQ of 5,000 pcs/sets, 3–7 day sampling, and reorders in as little as 7 days. It is the fastest, lowest-risk way to get to market.
OEM: custom development with your signature
With OEM we develop the formula, shade, texture or packaging shape around your brief. You control differentiation and protect your formula from being copied. Development takes longer and MOQ applies per developed SKU, but the result is a product only you can sell.
A practical decision rule
- New brand, small team, fast launch → start ODM.
- Existing brand adding a hero SKU → ODM first, OEM for the hero.
- Established brand, want exclusivity → go OEM.
- Retail / marketplace buyers demanding a point of difference → OEM.
What stays the same
Whichever model you choose, you get the same supply-line fundamentals: unified MOQ of 5,000 pcs/sets, unified FOB delivery, sampling in 3–7 days, and reorders as fast as 7 days — across color cosmetics, makeup tools, makeup bags, nail products, cosmetic packaging, and pimple patches & blotting papers.
Frequently asked questions
What is the difference between OEM and ODM?
ODM is private label on existing formulas and packaging; OEM is custom development of formula, shade or packaging around your brief.
Which is cheaper, OEM or ODM?
ODM is generally cheaper and faster because no development is required; OEM adds development cost in exchange for a differentiated product.
Can I move from ODM to OEM later?
Yes. Most brands start with ODM to validate demand, then develop hero SKUs with OEM as they grow.