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Lonyard Editorial 2026-10-14 Reading time: 3 min

Why Eyeliner belongs in your line

Eyeliner is a category staple: pencil or liquid eyeliner, waterproof and smudge-resistant - an eyeliner staple.

For most brands it plays a clear role — eye makeup staple. That makes it straightforward to position, price and upsell inside a wider collection.

Key specifications to check

Before requesting samples, align on the core specs that define this SKU:

  • Pencil / liquid
  • waterproof, smudge-resistant.

What you can customize

For a private label launch you usually want more than a stock product. The flexible points for Eyeliner are:

  • Tip thickness
  • waterproof level
  • shades (black, brown, color).

MOQ, delivery and reorder

Lonyard works on a unified MOQ of 5,000 pcs/sets with FOB delivery and reorders in as fast as 7 days. Samples are typically ready in 3-7 days from ready molds and formulas, we reply to enquiries within 24 hours and return a plan within 48 hours.

Frequently asked questions

What is the MOQ for Eyeliner?

The unified MOQ is 5,000 pcs/sets, which keeps quality, pricing and reorder speed consistent across the line.

Can I customize Eyeliner?

Yes — Tip thickness, plus packaging, finishing and branding options, all developed around your brief.

How fast can I reorder Eyeliner?

Reorders ship in as fast as 7 days, so you can restock on sell-through without over-committing inventory.

Related reading

Planning a private label line?

Send us your RFQ — we reply within 24 hours.

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