Why Foundation belongs in your line
Foundation is a category staple: bottle or pump foundation; coverage and wear are adjustable, with shade systems built for target market skin tones.
For most brands it plays a clear role — regular volume-seller in base makeup. That makes it straightforward to position, price and upsell inside a wider collection.
Key specifications to check
Before requesting samples, align on the core specs that define this SKU:
- Bottle / pump
- coverage: light / medium / high.
What you can customize
For a private label launch you usually want more than a stock product. The flexible points for Foundation are:
- Shade systems by customer skin tone
- coverage / wear tuning
- bottle and pump options.
MOQ, delivery and reorder
Lonyard works on a unified MOQ of 5,000 pcs/sets with FOB delivery and reorders in as fast as 7 days. Samples are typically ready in 3-7 days from ready molds and formulas, we reply to enquiries within 24 hours and return a plan within 48 hours.
Frequently asked questions
What is the MOQ for Foundation?
The unified MOQ is 5,000 pcs/sets, which keeps quality, pricing and reorder speed consistent across the line.
Can I customize Foundation?
Yes — Shade systems by customer skin tone, plus packaging, finishing and branding options, all developed around your brief.
How fast can I reorder Foundation?
Reorders ship in as fast as 7 days, so you can restock on sell-through without over-committing inventory.